Facebook in Your Real Estate Marketing Efforts

The internet lends real estate professionals more opportunities than ever before when it comes to advertising both their services and the properties that they are currently working with. While many are already familiar with the concept of hosting a website that contains listings for people to view, social media is something that a large number of agents are currently not taking advantage of.

There are a number of platforms that are useful for advertising your services, with Facebook perhaps being the most popular. With almost 1.5 billion active users in 2015, the importance of the platform should not be underestimated, so here are a few ways that you can use it to your advantage.

Customer Interaction

One of the biggest benefits Facebook offers is the ability to interact directly with potential customers and find out what they are looking for from your service. You can conduct polls and ask direct questions to your followers before using the collected information to further improve the service that you provide and thus ensure you are giving people what they want.

It is also an excellent customer service tool that offers people the opportunity to ask you questions from the comfort of their own home. By taking a little bit of time to answer them, you demonstrate that you are showing an interest in their business and are thus somebody who would likely maintain communication if they worked with you.

Using Advertising

Facebook as a general service is completely free to use, which makes it an attractive proposition right off the bat. You can create a page and start gathering followers in no time at all, though some people may find this to be a little slow in the beginning, especially if they are new to the industry and have yet to build a client base.

This is where Facebook advertising comes in. These ads can be targeted to local areas and age groups, allowing you to only pay for highlighting your services to people who are most likely to use them. This offers you the chance to build more followers on your page, to whom you can then advertise your services more directly.

Investment in Luxury Real Estate

The real estate market always seems to be growing. Even after this ever-burgeoning factor, a typical real estate investor terms the prices of property attractive. In the midst of it, there are many investors who book losses in immovables due to their lack of comprehension about a certain aspect related to the realty market.

If you are looking for investment options in luxury real estate, dig into the following tips on making successful investment –

Analyze the plus points of location – In making your investment fruitful, the location of the property matters a lot. You must not invest in a plot or building just because it is available at low rates. The price of the asset could be low because of a number of factors, which you should analyze well before making the purchase. If expecting some handsome returns, you should judge all the aspects allied to the location. You should invest in a property that is situated at a well-connected, easy-to reside location. Buying property at a location, that has a decent connectivity from the main hubs of the urban and suburban area will be a profitable deal.

View from a long-term perspective – Real estate is an asset that proves to be lucrative if invested and kept well-maintained for a long period. You cannot become rich in just a blink. You need to wait and watch, and the value of your freehold mushrooms. Here is a secret tip: wait for at least one year, before you resell your asset.

Delve into the meaning of leasing – Many a people choose to give their property on lease. If you too are thinking over this, ask the buyer to deposit at least 20 percent of the amount. It will fall in your favor. In case the buyer defaults due to some crisis, they will lose their deposit.

Don’t go too far beyond your state – Avoid making real estate transactions in cities and states that are too far away from you. Choose a place that you can drive to every often. It would be wise to buy real estate in your environs.

Real Estate Property Management

One of the biggest decisions you will make as a landlord is whether you should hire a property management company or not. Many landlords manage properties on their own or with the help of an employee, such as a resident manager. Sometimes it happens that landlords need more help when property issues are complicated. This is when landlords need to seek help of real estate property management companies.

Real estate property management companies can be a huge asset to your company but they don’t come cheap. They deal directly with prospects and tenants, saving you time and worry over marketing your rentals, collecting rent, handling maintenance and repair issues, responding to tenant complaints, and even pursuing evictions. A good property management company brings its know-how and experience to your property and gives you the peace of mind that comes with knowing your investment is in good hands.

A real estate property management company is an independent contractor and this helps you avoid the hassles of being an employer. Along with the benefits, hiring a real estate property management company also comes with a drawback of being an expensive one. If you are living far from your rental property, it will be difficult for you to handle property issues from afar. Most of the landlords look forward to finding good tenants to maintain their property in good and attractive condition.

On the contrary, there are few landlords who look at their property purely as an investment and are not interested in lending them to any tenants. In this case, the best option is to hire a real estate property management to handle the property and manage the related issues. Even if you enjoy hands-on management, you will run out of time to concentrate on the growth of your business which will put you in a situation to hire help for your property. Hiring help of a real estate property management company is an attractive option if you can afford the fees for the same. While interviewing management companies, expect to hear quotes ranging between 5% and 10% of what you collect in rent revenue.

Should Your Real Estate

A seemingly logical question might be, aren’t all real estate licensees professionals? One would hope so, but how does one distinguish this? A dictionary definition would likely say that professionals of any stripe are those that make a living in a particular trade. In that sense, any licensee actually working in the trade could be considered a professional. But can you afford to leave it at that?

By a more critical standard, real estate professionals are those that truly commit themselves to their trade. Not only do they strive to make a living out of the trade, they spend extra effort assuring competency in the work they do. They find themselves among a fellowship of like-minded people that take exceptional pride in their work. And there are plenty of statistics available that indicate that REALTORS© are far more productive, better servants.

So for a consumer to determine if their prospective agent is a professional, they might begin by asking if the agent is a REALTOR©. REALTORS© are licensed tradesmen that have committed to serve and be bound under a professional code of ethics. Licensees that do not choose to be REALTORS©, choose not to be bound by those high ideals-although surely there are some among the uninitiated that philosophically subscribe to the professional standards of the REALTOR©, they just don’t want to officially commit, for some reason.

Maybe that’s the question to ask. Why is a licensee not a REALTOR©? It’s a fair question, and one that consumers might want to ask, because if consumers become unhappy with the licensee’s work, they have a singular, logical recourse for remedy-through the judicial process, ideally via the office of the state’s real estate commissioner. On the other hand, REALTORS© have a formalized process for addressing grievances though state associations and local boards. At the associations and boards, a consumer may choose to mediate or arbitrate the matter. In such cases, a panel of REALTOR© professionals may be appointed to judge the behavior of the REALTOR© in question, and decide whether that person should be allowed to continue serving in the brotherhood. Then, if the consumer remains unsatisfied that sufficient atonement has been achieved, there is always the court system to fall back on.

Pick the Best Real Estate Agent

For most people, a real estate transaction is one of the biggest financial transactions they will make in their entire life. If you are selling or buying a home, for example, the deal is likely to be in the hundreds of thousands of dollars. With that kind of money at stake, it should go without saying that you want to have good people on your side. That means you should be working with a qualified and experienced real estate agent who will work hard to make sure you are getting a good deal.

Is it possible to act as your own real estate agent when completing a purchase or sale? Sure, it’s possible – but it is usually a bad idea. Most people lack the necessary knowledge of the real estate market, as well as real estate contracts and language, to make sure they are getting a good deal. The cost of hiring an agent is certainly worth it when you consider how much money they can help you save on a purchase (or make on a sale). To pick out a good agent for your next transaction, consider the following tips.

Market Specific

The first thing you want to do is find an agent who is in tune with the current market conditions where you are planning to buy or sell a property. Bringing in an agent from a couple of counties away is usually a bad idea, as they might not have the local knowledge necessary to get you the best deal. Real estate is always changing, so you will be well-served to work with someone who is dealing in your market on a daily basis. Before committing to work with a specific agent, ask them about their familiarity with the market where you will be looking to buy or sell.

Experience is Crucial

Having experience is important in any profession, but it is especially key when it comes to real estate. One of the big advantages of working with an experienced agent is having access to all of the connections they have made over the years. An experienced agent likely has relationships with many other agents in the area, meaning they will be able to cast a wide net in order to track down the right property for you to buy, or the right buyer for a property you have for sale. In addition to connections, an experienced agent also brings knowledge of the negotiating process that could save you thousands in the long run.

Talk to Previous Clients

Your homework won’t be complete until you take the time to talk to at least a couple of the agent’s previous clients. Ask for a list of references and then contact two or three of them to find out more about their experience and level of satisfaction. Real estate is a reputation business, so a good agent will have left a trail of satisfied clients behind them throughout their career.

Are They Tech Savvy?

If you are trying to sell your home, you want to make sure the agent will be able to take full advantage of the online real estate world in order to create a buzz around your property. Take a quick look at the current online listings that the agent has for sale to make sure they are full of quality pictures, detailed information, and more. Since the vast majority of real estate buyers start the process online, you need to make sure your property is going to look great on the web.

Editing Services for Real Estate

Marketing real estate by means of images over the internet is a common procedure in the world today. Many realtors and real estate owners look to hire photographers who can click images of the real estate property. When hired the photographers will click images of both the indoors and outdoors of the property. These images will then be outsourced to a firm by the photographer for proper edition and better aesthetics. The reason behind the editing part is to impress potential buyers into buying the home, No buyers would like to look at images that make the house look pale and gloomy. A few photo related enhancement procedures rectify this issue. The question now is, what are the Photo related techniques that are necessary to make the images look both pleasing and appealing to the buyers?

Color and Contrast correction:

Color and contrast correction is mainly done on images that have uneven color and requires correction. The basic steps would be to find the areas of the images that need change, before which a duplicate of the image is necessary for comparison. Make a list and rank the issues you find in each image. It’s easiest to fix one problem at a time, and if you find those problems, you’ll know when to stop twiddling with the image. Use the adjustments layers to add the right changes over the original picture.

Perspective correction:

While taking photographs of the building that are tall, it is quite difficult to capture the building with a straight camera and therefore photographers choose to tilt the camera to accommodate the building in one picture. The straightening of the building in the image can be done using Photoshop.

Real Estate Agents – 4 Tips For Bigger Commissions

Commissions are the lifeblood of most real estate agents, with many being able to supplement their basic income quite substantially through negotiating high commissions and then providing the work that is expected of them.

So how can you go about earning the top-end commissions if you are looking to make the most out of the industry? There is no fool proof method, but if you follow these tips you should stand a better chance of getting more.

1. Work in the Right Area

The simple fact of the matter is that you will get bigger commissions if you are selling properties that go for higher prices. It’s simple math but it is something that is worth keeping in mind on your hunt for higher pay outs. However, it can often be tough for an agent to get work in areas where house prices are high, because they are the most desirable locations. Be sure to plug away and try to sell as many equivalent properties as you can so that you have the portfolio when you do try to move to such a location.

2. Always Aim For 6%

The average commission that a real estate agent charges for working with a client usually falls in the 3-6% mark. If you’re really good you can get that bumped up even higher. The key should be to keep that 6% figure in mind when you are negotiating and use that as your minimum figure.

3. Do The Work

Of course, to be able to negotiate that higher percentage you are going to need to be able to prove that you have what it takes to get a property sold at the right price, plus you need to provide a certain level of service to your clients. Outline exactly what you will offer for the commission in those initial meetings with the client and make sure that you go above and beyond what the average agent can offer to justify your higher earnings.

4. Display Your Track Record

If you do the work, as mentioned earlier, you should be able to build a portfolio of property transactions that is worth bragging about. Take full advantage of this when negotiating your commission percentage. Find properties of a similar calibre that you sold for a high price and make sure that your potential client is aware of it. Let them know that you are able to get a higher selling price, even if you do require a higher percentage.